Nida and MZ

THE CHEEZAIN ETC. STORY

Cheezain etc. is an affordable marketplace for trendy home accessories. Our brand philosophy is based on inclusivity and a fair price. We believe beautiful spaces can elevate life experiences and should be accessible to everyone. A well designed home or workplace is often a neglected part of our lives, but our environment has a direct impact on our frame of mind. The right space can make you feel both happy and inspired. Our products are carefully curated to help you create a personal space that caters to your aesthetic and enhances your productivity, be it at home or in the office.

The number of people who shop online from the comfort of their own home is growing rapidly owing to the e-commerce revolution. The increasing value of time and convenience have made online marketplaces a necessity. We at Cheezain etc. have meticulously curated products and designed processes to delight you. We want you to love not only our products but the entire Cheezain etc. experience.

Our customers are important to us and we are always listening. Feedback from pop up events, social media and website analytics plays a huge role in our work processes.

We want our Cheezain etc. to enhance as many lives as possible, be it designers, makers, or customers. Our aim is to create a one-stop lifestyle brand that focuses on empowering women.

This is the driving philosophy behind Cheezain etc. For women. By Women.

ABOUT NIDA

Nida Mian is an experienced strategic and financial consultant and is passionate about design. Having worked in Dubai, she went on to complete her graduate degree in real estate finance from Harvard University.

She has worked on flagship development projects with a highly talented pool of urban planners, architects and interior designers. Her penchant for strategic consulting and design thinking eventually drove her entrepreneurial ambitions to create Arc – a consultancy that melds both development finance with design as she believes one is no good without the other for sustainable urban practices. Cheezain etc is a passion project that yet again allows her to explore the sweet spot between a smart and impact based business and design aesthetics.

Nida
Nida

ABOUT NIDA

Nida Mian is an experienced strategic and financial consultant and is passionate about design. Having worked in Dubai, she went on to complete her graduate degree in real estate finance from Harvard University.

She has worked on flagship development projects with a highly talented pool of urban planners, architects and interior designers. Her penchant for strategic consulting and design thinking eventually drove her entrepreneurial ambitions to create Arc – a consultancy that melds both development finance with design as she believes one is no good without the other for sustainable urban practices. Cheezain etc is a passion project that yet again allows her to explore the sweet spot between a smart and impact based business and design aesthetics.

MZ

ABOUT MAHE ZEHRA

Mahe Zehra is a trained mathematician with a passion for design. She holds degrees in Pure Mathematics and Operations Research. She’s attended the University of Texas at Austin and is a proud Longhorn. MZ has been using art and colors to balance her otherwise numbers driven life since a very young age. To her the best part of the day is coming home to a warm and beautiful environment.

By day she manages a software company and by night she runs her craft blog and video school. She’s a published author and active entrepreneur who is looking for ways to make life better through the use of new tools and technologies.